How Can Blockchain Help The Film Industry?

Yashasvi Gupta
5 min readMay 26, 2021
How can blockchain help the film industry?

A pandemic’s abrupt onset can definitely put matters into perspective, showing what is most beneficial and manageable, as well as what brings undue weight to a situation. The stock is very competitive right now.

We can see that the reaction to what happens in the film industry is much more subtle. Some industries are doing more than ever, while others need significant changes to succeed in the future. Over the recession, advertising spending has also shifted dramatically.

It’s past time for the industry to step away from the time-consuming, inefficient, and prohibitive practices of the past and into a more competitive standard that can evolve with the times. The most adaptable aspects are booming right now, and they’re poised to become the industry’s next anchor.

To promote growth and investment, revolutionary innovations are needed to develop a more successful strategy. Blockchain technology provides a fascinating new world for independent developers and new entrants joining the industry, simplifying and speeding up the process. It eliminates the barriers to entry and black boxing that have previously made it difficult for entrants to succeed, and it provides investors with valuable tools to forecast a project’s progress.

Blockchain development is being explored as a new way to eliminate copyright theft, maximize accountability, boost royalty delivery, democratize oversight of digital properties, and digitally sustain a diverse and integrated global network of content creators, providers, and customers in the media and entertainment industry. It can also be used to build and manage smart contracts in the future.

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Why Is The Film Industry So Popular Now?

Thanks to the normalization of social distancing, streaming platforms are on the rise. People have been consuming more content since March, including on social media, podcasts, streaming platforms, and apps. The expectation of original and user-generated content (UGC) that connects time-sensitive social themes into a narrative is at the heart of this demand.

These recent events have sown new fields of expansion for the film industry, allowing new investors to make their mark without having to be a member of the elite Hollywood studio club or gamble it all on their own. These prospects are bolstered by blockchain networks, which render it easier to create a film or television show entirely separately whilst mitigating the risks that usually cause investors wary.

The Production Process

Big television and movie studios used to be the primary producers of media and film content. With the advent of the internet and streaming media, however, this pattern has shifted dramatically. Anyone with smart and/or mobile technologies can now access features, series, documentaries, and other entertaining content (usually for a fee).

Independent manufacturing firms will now create high-quality content without having to spend heavily on infrastructure thanks to blockchain technologies. To deter piracy and identity stealing, they can also archive and authenticate their content in a blockchain platform. If a big production firm buys the rights to an independent film, the proceeds will be traded on the blockchain, fostering accountability. Furthermore, as visual effects are replicated through the blockchain platform, processing costs can be minimized.

Distribution Streamlined

Consumers of media would not be able to access the latest entertainment material if it does not hit them. Using blockchain technologies to improve the delivery process is a good idea. It provides a decentralized approach for properly handling today’s global networks when combined with a growing number of emerging delivery models. This is particularly true for internet delivery sites that have expanded their scope by collaborating with multinational technology companies. The problem, however, is that there is no control of film revenue sharing through blockchain.

Investments

For producers, breaking into the entertainment industry is just as mysterious as it is for designers and artists. The budget of a film is almost always kept under wraps until the figures are reported for bragging rights. Large studios are very exclusive; they expend a lot of money figuring out what viewers want to see (though some may argue that they are already out of touch), and they cannot share their predictive results with others.

It could be simpler to finance a film production on your own. Aspiring musicians are still on the lookout for a financial backer to help them fund their dream project. The only drawback is that without careful consideration of a film’s potential, investors may lose everything they spend, and court battles can be very expensive if they occur. Copyright infringement lawsuits are widespread, and investors are often the ones that foot the bill.

Smart Contracts Creation

Smart contracts, which were first implemented by Ethereum, enable counterparties to automate transaction processes that are normally done manually and require the use of third-party intermediaries. They are described as a series of instructions programmed into a blockchain database and stored in the distributed ledger to serve as a digital contract and negotiating mechanism for purchase, contract raising, and term documentation.

  • These contracts would not only be traceable and irreversible, but they would also eliminate the need for third parties. They can be seen in a number of different ways, including:
  • Distribution and release arrangements between producers and distribution partners are registered and enforced.
  • When revenue is collected and registered, it is possible to automate the delivery of revenue
  • Allowing counterparties to simplify transactions in order to execute contracts more quickly, accurately, and cost-effectively.
  • As non-blockchain-enabled content is found online, signaling content owners, search engines, and internet service providers to screen and broadcast legal film uploads.
  • Increasing openness in the content delivery process.

Wrapping up

The film industry is transforming into an age where quality reigns supreme and versatility is essential. People are looking for thoughtful and interesting content to watch, and the need to maintain social isolation has resulted in viewers watching more than they have in the past. The standard Hollywood structure, which is based on massive blockbusters and massive budgets, could be disappearing. A modern, open architecture, on the other hand, has a promising future.

The entertainment industry will benefit greatly from blockchain technology in the twenty-first century because it facilitates a decentralized network of audiences, distributors, and content providers. It is a fantastic opportunity for all film industry players, from small and independent companies, established publishers, modern-day internet-based video distribution services, and major studio behemoths.

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